Founded in 2006, Shopify began as a store to sell snowboards online. Dissatisfied with the solutions available at the time, they built their own. Today Shopify is a $9 billion e-commerce platform that allows customers to sell online and in person; locally and globally; direct and wholesale; on desktop and mobile.

Come hear Jeff Hoffmeister, CFO, Shopify, in a conversation led by Eric So, MIT Sloan Distinguished Professor of Global Economics and Behavioral Science. Professor So’s work studies the interactions between human nature, incentive systems, and technology.